Say Hello to AdVerve. Bitches.

After months of discussing it (then rehashing it, then making jokes about it, then bitching about the lack of it), me and Bill Green of Make the Logo Bigger have decided to start our own brand-spankin'-new ad podcast.

Say hello to AdVerve!

Why? Because there are things that go unsaid about our industries -- advertising, marketing, online engagement and technology (but mostly advertising) -- that we'd like to say, not just blog about. Hopefully they're things you find fresh, validating and/or provocative.

We want you to feel!

Our first topic was racism in advertising. It features Hadji Williams, author of Knock the Hustle. Check out parts one and two:

Adverve #1 - part 1

Adverve #1 - part 2

For fans of The BeanCast hosted by the magnanimous Bob Knorpp, this won't affect anything we're doing there. (Me and Beeg are both regulars -- complete with jingles!) The BeanCast's about digging deeper into ad land's latest news and trends; AdVerve's about poking the shit out of stuff until we can finally see what it's made of and why.

Why the fuck not!

The show isn't yet available on iTunes because we don't have enough episodes, so bear with us while we gather bearings and whatnot. There's a coupla thoughts floating around for next session, but say something if there's a topic you'd particularly dig us analyzing the shit out of.

Also, and in case you wondered, yes, we are scared shitless. So 'scuse me for a sec while I recline, board-stiff, and listen to the 20th circulation of Sugar Pie, Honey Bunch.

PS. Thanks Kelly for being Our First Fan™, even though you haven't heard it yet.