It's the AdForum Magical Mystery Tour!

Just FYI: I'm in NYC this week for the AdForum Worldwide Summit. It's the biggest conference for search consultants.

Mostly we're doing tours of agencies and listening to them describe their businesses. Yesterday we heard some PR companies, and sometime this week there'll be a sesh on procurement.

If this lesser-known side of the business of advertising is interesting to you, check out the programme. We're here all week. My posts summarizing the days can be found at the AdForum Summit blog -- and, of course, catch my frenetic tweetage by following AdForum on Twitter.

Gotta run. Lunchtime draws near, my fingers ache and I have to wee like a racehorse.