Angela Natividad's Live & Uncensored!

22 July 2009

Probably Not the Wisest Use of $250 Grand

There's a reason why "SciFi" is written the way it is, and I'm 99% sure I don't have to explain it, but I'm going to anyway: it's short for "science fiction," a genre that produces either fond or repelled chills, depending on who you're discussing it with.

I dig sci fi. As a kid, the Sci Fi Channel was one of my stand-bys. Which is at least one reason why NBC Universal's decision to rebrand the network as "SyFy" is so offensive: there's no way even Geek Me, who can deal with a lot of unreasonable backstory, is going to get behind that. It's a cheap evolution that prioritizes sound over meaning; a step backward, not forward.

The company paid one Michael Hinman $250,000 for the SyFy Portal website, using a shell company to keep the price reasonable, though I can't imagine why in fucking all-hell you'd spend even a handful of dollars to change a logical -- albeit stale -- brand name into a cheap phonetic soundbite.

Also, cherry-on-cakin' it here, what poverty-ridden mind came up with "Imagine greater"? I get that now we're all trying to be minimalist chic with our slogans, but somebody needed a thicker thesaurus. (Or greater imagination. Heh. See what I did there?)

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