Interactive artist Zachary Lieberman worked with Toyota to develop a typeface called iQ, made entirely by chalking car tires and having cars sketch out each letter.
Neat to watch the process from drawing board to execution. And while the font itself feels rudimentary (think "Script" circa the early '90s), I guess in this case it's the story that counts. You can download the typeface here if they ever put it up.
(v.)
No comments:
Post a Comment