That people keep taking the dialogue of this Old Spice ad, and interpreting it the way they like, is a tribute to the work's contagious quality and the brand's success in reinventing itself for a weirdly diverse new audience. (Who'd've guessed? And VO5, are you paying attention?)
This one is still my favourite though.
Old Spice deserves credit for being willing to let its brand navigate uncharted waters, and for not punishing users for their enthusiasm. It's kind of sad that we're still at a point where we actually have to thank brands for behaving like that, but I'm hoping we're moving in a direction where companies are less reluctant to trust their most powerful salespeople.
