And I want every man I ever love to smell like him. Which is a lot to say in defense of a brand my dad (and my grandpa!) wore.* Man, taking that batshit-wacky turn with Bruce Campbell, and never looking back, was the best thing you ever did, Old Spice.
See making-of (courtesy of M. M. McDermott over at the Renegade Agency Confessional):
More advert-orgasmics right here. Work by Wieden + Kennedy.
*Or this may just be evidence of a raging Electra Complex. Wow. Awkward.