He's On a Horse!

And I want every man I ever love to smell like him. Which is a lot to say in defense of a brand my dad (and my grandpa!) wore.* Man, taking that batshit-wacky turn with Bruce Campbell, and never looking back, was the best thing you ever did, Old Spice.

See making-of (courtesy of M. M. McDermott over at the Renegade Agency Confessional):

More advert-orgasmics right here. Work by Wieden + Kennedy.

Humor me ››

A Word from Our Sponsor

Getting ready to leave for ad:tech Chicago. As usual I can't find my camera, and once I find it I'll probably be halfway out the door and liable to forget the charger. (I'm consistent like that.)

While I go crazy, watch this neat Old Spice Pro ad. 

 

That's why I can recommend it. I used to be a doctor for pretend.

It's official: Neil Patrick Harris is currently the spiffiest celebrity alive. When did he get so funny?