Our wish was to make everyone take part in a timeless, mythical and contemporary adventure, embodying the values of Dior. To help us achieve this task between dream and reality, we have chosen to put our trust into the hands of filmmaker Jean-Jacques Annaud, who has risen to the challenge in a most remarkable way.
-- CEO Guillaume Pannaud, of TBWA\PARIS.
Pas mal, guys, pas mal. The campaign went live yesterday and I'm hoping to see more development around this theme, because it would be a shame to leap into the stars like this and then fall flat with a series of weak follow-ups. Or no follow-up, just an aggressive TV placement campaign. Which is what often tends to happen with even the best perfume ads.