Because We Like to Think that When Robots Are Finally Self-Aware, They Will Also Have Feelings and Growing Pains and Crippling Self-Doubt.*

ABSOLUT Vodka -- which has apparently decided that selling kindness and vulnerability are the way to go for market differentiation -- partnered with Spike Jonze to develop a short film called I'm Here.

It doesn't seem like it'll take itself too seriously, but it's got enough ennui-laced warm-fuzzies to at least win views from a Cannes judge or two or three.

The film will appear on the I'm Here website in March. I'll probably watch it because I dig Spike Jonze and the fact that it's billed as "a robot love story." That is, if I don't forget in the wake of some great calamity -- like Chris Crocker getting a network deal.

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*Because maybe then they won't all kill us, and people can mate with them, like in Bladerunner.

more.madame: The Lovechild of Chanel and Le Figaro

With a few helpful tailor's tugs from agency Mediaedge:cia, Chanel Joaillerie (Jewelry) and Figaro Group -- parent company of French publication Le Figaro and related subsidiaries -- have partnered to conceive more.madame. Running from November 21 to December 19, it's toted as the first-ever "digital standalone" -- or hors-série digital.

Part ad, part supplementary miniseries, the work celebrates the contemporary woman: a pristine if idle creature reeking of restrained force, moving like a hot knife through a man's world. Art, games, editorial and videos add colour and context to her tapestry.

Humor me ››

My 2nd-Favourite Thing in the World Today.

By now you're thinking, "Your love, Angela, is cheap." Whether or not that's true is another story, but the crucial thing for you to do right now is push play (again, yes, again). Because this is Audrey Tautou and Jean-Pierre Jeunet, back together, reinterpreting Chanel No. 5.

See the making-of at Chanel No. 5's website, which rivals the above-embedded film in precious charm and mild laggage.

Oh, and love out to @angil for bestowing me with this 'net gem.

Because We Need More Camus in the Guns-a-Blazin' Genre.

Stella Artois reimagines Hollywood action flicks -- à la nouvelle vague:



"8 Kilomètres"






"Dial Hard"






"Vingt-Quatre Heures"






Effort's called Smooth Originals, premise follows thus:

Remember the days when men were strong and silent, women were chic and sophistiqué, and the action was as smooth as our 4% triple filtered beer? Formidable!

Godard, I'm sure, would blush prettily at the acknowledgment. Or at least Brigitte Bardot would.