Because We Need More Camus in the Guns-a-Blazin' Genre.

Stella Artois reimagines Hollywood action flicks -- à la nouvelle vague:



"8 Kilomètres"






"Dial Hard"






"Vingt-Quatre Heures"






Effort's called Smooth Originals, premise follows thus:

Remember the days when men were strong and silent, women were chic and sophistiqué, and the action was as smooth as our 4% triple filtered beer? Formidable!

Godard, I'm sure, would blush prettily at the acknowledgment. Or at least Brigitte Bardot would.