Because We Like to Think that When Robots Are Finally Self-Aware, They Will Also Have Feelings and Growing Pains and Crippling Self-Doubt.*

ABSOLUT Vodka -- which has apparently decided that selling kindness and vulnerability are the way to go for market differentiation -- partnered with Spike Jonze to develop a short film called I'm Here.

It doesn't seem like it'll take itself too seriously, but it's got enough ennui-laced warm-fuzzies to at least win views from a Cannes judge or two or three.

The film will appear on the I'm Here website in March. I'll probably watch it because I dig Spike Jonze and the fact that it's billed as "a robot love story." That is, if I don't forget in the wake of some great calamity -- like Chris Crocker getting a network deal.

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*Because maybe then they won't all kill us, and people can mate with them, like in Bladerunner.