Super Bowl Advertiser Website Traffic

Unless you're Bud Light, is $2.7M per :30 spot worth an avalanche of visitor hit-and-quits?


More data at MarketingCharts, which has been reporting on the aftermath of Super Bowl 2008 non-stop.

Time for Super Bowl 2008

Ad-spotting this year? Dive in prepared. See the Adrants Primer and our stockpile of pre-Super Bowl Sunday notes. (Don't hate -- MoMa sells books of doodles. And I buy them.)

Catch you on Super Bowl Sunday. As of 10pm last night, which is when I finished the requisite team googling, I quietly changed allegiances from the Giants to the Patriots.

It's bitchy. I know.