The Industry Reacts to Humongo

Quite possibly the cutest agency promo in all the land for the next half-hour. I love how Darryl Ohrt has this oh-please-not-me attitude and then, faced with having to rename his agency, he's like, "Oh! Humongo!"

The vid features "reactions to Humongo" by Alex Bogusky, Scott Monty and Ashton Kutcher. Kinda. (You can almost smell his hat hair.)

Can't wait to see the humongo work that'll come out and efface all this self-effacingness. (Can I say either of those words?) Also, if you feel like it, listen to Darryl talk about things he likes in AdVerve Episode 14: Music Madness.

Alex Bogusky on Defining Success

Don't exaggerate. Don't complicate. Very humble versions of success can lead to a wonderful life adventure. You don’t have to make it seem grand for it to become grand as it becomes reality.

Don't settle for that one thought, though; there's plenty of good stuff in here. Read them all, and remember the road to becoming Homeless Gwen* is a long one, riddled with as much bet-hedging as risk-taking. So take calculated leaps of the latter.

(You can probably forget the last two sentences I wrote because I was just looking for a reason to shoehorn that homeless American Girls doll in somewhere. Her belt doubles as a headband!)

v for Alex + v for Gwen.

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*Because that's what you're scared of, right? OK, probably less homelessness than abject mediocrity.