Her One Friend, Boy.

For Boy, a line of Chanel bags designed as an homage to Coco's lover Boy Capel, Karl Lagerfeld gives us "My New Friend Boy", a mini silent film featuring Alice Dellal.

The style is blurred and alternates from grayscale to colour. The backdrops are lush but Dellal moves through them with troubled impatience, and great shots of the bag seem only incidental. We agree with Blog en Bois when he says the loneliness is palpable. It's strange to see that, for once, the heroine toting the merch of choice doesn't win the man or look the prettiest. She's disheveled, anxious and sad. She gets stood up.