It's a tribute to what reality TV and transparency-obsessed culture have done to us that we've now got memes like this: tongue-in-cheek productions that let you see all sides of what we do. Our perception is pitted against others', and however successful any perception is at proliferating, the reality remains, fixed, stark, and laughable from the outside. You know it, everyone else knows it; it would be embarrassing to pretend like it's not there.
All great dramas are about this but the context has never been more perfect to pare it down to bare essentials and consume it raw.
Finally, in trademark self-deprecating style, the meme more or less begins to die when people start mocking the format. This last is by Len Kendall: