Is Monocle the New Louis Vuitton?

I’m not sure the people at Monocle would like their well-cared for magazine to be positioned as a luxury product brand — but it’s not always up to the people who work at a brand to decide what the brand is about. Today, many luxury brands feel manufactured and the holding company’s strategy of putting them through a BCG Matrix lifecycle of stars to cash cows must be plainly obvious to any premium product-buying customer. They want more. They want better. Brûlé and his team have not only had the opportunity to write about fashion, travel, automotive and jewelry — they have had the opportunity to create world-leading businesses in each market by leveraging a very 21st century top-of-the-market brand.

- Piers Fawkes, "Is Monocle the New Louis Vuitton?", PSFK.

I am inclined to agree. It's the information age, and Monocle is a luxury purveyor. You can feel it at first touch; even its ads are a tribute to content.

Her One Friend, Boy.

For Boy, a line of Chanel bags designed as an homage to Coco's lover Boy Capel, Karl Lagerfeld gives us "My New Friend Boy", a mini silent film featuring Alice Dellal.

The style is blurred and alternates from grayscale to colour. The backdrops are lush but Dellal moves through them with troubled impatience, and great shots of the bag seem only incidental. We agree with Blog en Bois when he says the loneliness is palpable. It's strange to see that, for once, the heroine toting the merch of choice doesn't win the man or look the prettiest. She's disheveled, anxious and sad. She gets stood up.