Angela Natividad's Live & Uncensored!

15 November 2011

This is Your Date on Heineken

Okay. You know how perfume and car ads are predictable, banal and basically always objectively suck? Beer ads have this magic way of being the opposite. Think Stella, think Heineken -- hell, think Budweiser for every last Super Bowl as far back as you can remember. What is it about the beer sector that takes a possibility and just stretches it beyond imaginable elasticity...? I have cream dreams about doing beer. (The ads. Not, like ... bottles.)

I'm late to the game in discovering "The Date" (Wieden + Kennedy Amsterdam -- of course!), and probably wouldn't ever have seen it if I wasn't doing Epica Awards judging this year, but it has this fancy-free Shangri-La magic that makes you want to go back to the '70s and dance on a table or something.

The making-of is jam-packed with the same playful irony for double the time:

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