01 September 2011
A Purity Message from Pharrell Williams.
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About Me
- Angela Natividad
- Ad slave, wordsmith + co-founder of Hurrah and AdVerve (podcast and blog). French-American, Bay Area-born. My mission: Understanding how we make meaning. That seems important.
This is where my personal ditties come to die. To read the pro stuff, visit Muse by Clio.
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Live and Uncensored! by Angela Natividad is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.
2 comments:
After working at a liquor store that caters to the gourmet cheese and craft beer aficionados, while also bordering the lower income bracket neighborhood I can't see Smirnoff breaking new ground by simply creating a new campaign.
The half pint of Smirnoff is the drink of choice when our regulars would come in with a surplus — allowing them the luxury of skipping their usual pint of kamchatka vodka. That red label will always be synonymous with high school and college parties.
Not to mention, any brand with vodka coolers will never be given the chance to break out of the college demographic.
Oh, God. I totally forgot about vodka coolers. I guess frats pay the bills in the end, though, so maybe it isn't so bad that they can't move past hyphy overgrown kids.
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