When you think clean starts, you think Pharrell Williams and a full bottle of vodka, right? Because I sure do!
Any work involving Pharrell rocks well, but Cutting Edge's Darryl Ward also has his hands all over this. Whether it actually gets you drinking Smirnoff is your business -- that brand's got a long hard road ahead of it if it wants to shake off the stigma of all those high-schoolers looking to get CRUNK! on a hot weekend.
But maybe with a price hike and more work like the above we can get serious.
Ad slave, wordsmith + co-founder of Hurrah and AdVerve (podcast and blog). Bay Area native, Parisian expat. My mission: Cross-pollinating ideas, culture + approaches on both sides of the Atlantic. Also, surviving immigration.
This is where my personal ditties come to die. To read the pro stuff, visit MIPblog or Adweek.
To engage me in Jedi battle, shoot me a line at angela [dot] natividad [at] gmail [dot] com ... or just follow me on Twitter if you want to keep lurking. (It's okay, I lurk too.)