A Purity Message from Pharrell Williams.

When you think clean starts, you think Pharrell Williams and a full bottle of vodka, right? Because I sure do!
Any work involving Pharrell rocks well, but Cutting Edge's Darryl Ward also has his hands all over this. Whether it actually gets you drinking Smirnoff is your business -- that brand's got a long hard road ahead of it if it wants to shake off the stigma of all those high-schoolers looking to get CRUNK! on a hot weekend.
But maybe with a price hike and more work like the above we can get serious.
Via Fubiz.

Today's Struggle: Staying Apace with Technology

One of my biggest agendas is to make sure that inner city kids become more acclimated with technology. I think that that's gonna be the real issue: the real issue is, can we as a species keep up with the technology? The technology is getting better - not by the year, but by the moment! [...] I think that that is the new struggle, is for us to keep up with the technology that exists.

- Pharrell Williams at MIDEM