30 shots of quake victims interspersed with 30 Tibetan prayers, all in the current issue of Colors magazine.
People can say what they want about Benetton, but I love how it puts its neck on the line to poke at sociopolitical sores we think are none of its business. What better way to leverage the power brands have on those that define themselves by what they buy?
If it also happens to be a great marketing strategy, I'm not complaining.
Compulsive communicator with a lust for the lovely. Strategist, ad slave, wordsmith + co-founder of AdVerve (podcast and blog). Native Bay Area techie, Parisian expat. My mission: cross-pollinating ideas, culture + approaches on both sides of the Atlantic. Also, surviving immigration.
This is where my personal ditties come to die. To read the pro stuff, visit AdVerveBlog.com.
To engage me in Jedi battle, shoot me a line at angela [dot] natividad [at] gmail [dot] com.