30 shots of quake victims interspersed with 30 Tibetan prayers, all in the current issue of Colors magazine.
People can say what they want about Benetton, but I love how it puts its neck on the line to poke at sociopolitical sores we think are none of its business. What better way to leverage the power brands have on those that define themselves by what they buy?
If it also happens to be a great marketing strategy, I'm not complaining.
Ad slave, wordsmith + co-founder of Hurrah and AdVerve (podcast and blog). Bay Area native, Parisian expat. My mission: Cross-pollinating ideas, culture + approaches on both sides of the Atlantic. Also, surviving immigration.
This is where my personal ditties come to die. To read the pro stuff, visit MIPblog or Adweek.
To engage me in Jedi battle, shoot me a line at angela [dot] natividad [at] gmail [dot] com ... or just follow me on Twitter if you want to keep lurking. (It's okay, I lurk too.)