Angela Natividad's Live & Uncensored!

12 August 2008

Benetton Tries Mending China and Tibet


30 shots of quake victims interspersed with 30 Tibetan prayers, all in the current issue of Colors magazine.

People can say what they want about Benetton, but I love how it puts its neck on the line to poke at sociopolitical sores we think are none of its business. What better way to leverage the power brands have on those that define themselves by what they buy?

If it also happens to be a great marketing strategy, I'm not complaining.

1 comment:

The Great Rashimoto-san said...

Benetton has done this for years. Their mix of politics and branding is expertly done. It gets the attention and sells the product. And even if you're mad at the ad hey....they still got your attention.