"Striptease Shopping" is exactly what it sounds like. For Valentine's Day in Germany, men were drawn to the site via banner ads and invited to pick out a lingerie set for their honeys. (A full set isn't cheap, either, and if Dude will get some anywhere but Frederick's of Hollywood, any woman worth her box of Cailler finds herself awestruck ... and touched.)
The killer call-to-action: men were drawn to one piece or another by a seductive dance, but a full striptease was performed only after the sale was closed. Traffic rose 155% that day, and sales hit a 50% high: an enormous margin for lace.
