The Silver-Bullet CTA ... If You're a Panty Vendor.

You can always rely on German e-boutique Liaison dangereuse to come up with an angle its counterparts haven't considered. (Remember sexy burqa girl?) But this is one of those ideas that seems so tie so naturally into the free and fetishist world of lingerie that you wonder why it wasn't done before.

"Striptease Shopping" is exactly what it sounds like. For Valentine's Day in Germany, men were drawn to the site via banner ads and invited to pick out a lingerie set for their honeys. (A full set isn't cheap, either, and if Dude will get some anywhere but Frederick's of Hollywood, any woman worth her box of Cailler finds herself awestruck ... and touched.)

The killer call-to-action: men were drawn to one piece or another by a seductive dance, but a full striptease was performed only after the sale was closed. Traffic rose 155% that day, and sales hit a 50% high: an enormous margin for lace.

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Discreet Packaging

Liaison dangereuse, une e-boutique de lingerie fine, viens de lancer la pub "Sexiness for Everyone" ("Pouvoir sexuel pour toutes, partout"), où une femme s'habille d'une manière séduisante avec les culottes hyper-sexy -- et termine avec une burqa.

Peut-être que c'est un cas typique d'un pays d'Europe de l'Ouest montrant le côté fétichiste du Proche-Orient. Mais franchement j'adore la thèse que la burqa lèche les flammes qu'elle est chargée d'éteindre.*

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