Here's the presentation I gave for the PDMA on Thursday on behalf of hypios. It's essentially a stab at changing social technology perception, with emphasis on:
- Following your DNA when choosing a social technology
- Trusting users and letting your degree of openness develop over time, like it would in any real relationship
- Prepping beforehand: both for failure and for success
- The idea that brands are stewards of a product or service, and that it's users who have true ownership over what they're representing
Lots of examples in thar. Hopefully you find it useful. Catch you guys back on the other side of the Atlantic!
Also, photos here.