This is a Community Management Scenario Map.

See full size +/or courtesy-of.

Most of this should be common sense, but it helps to have a visual to cut through all the ambiguity. Best, perhaps, if used alongside the Air Force flow chart for blogging engagement...?

Demystifying Social Media

Demystifying Social Media: Navigating All that Noise

View more presentations from luckthelady.

Here's the presentation I gave for the PDMA on Thursday on behalf of hypios. It's essentially a stab at changing social technology perception, with emphasis on:

• Following your DNA when choosing a social technology
• Trusting users and letting your degree of openness develop over time, like it would in any real relationship
• Prepping beforehand: both for failure and for success
• The idea that brands are stewards of a product or service, and that it's users who have true ownership over what they're representing

Lots of examples in thar. Hopefully you find it useful. Catch you guys back on the other side of the Atlantic!

Also, photos here.