Here's work that bounces by Sid Lee for Adidas' "All In" campaign. The famous faces and choice of music do a lot of the heavy lifting, but the production's focus on the strength, grace, sense of connectedness and power that animates the active female is what makes it electric.
I actually want to get out of my seat and go get streamlined to a soundtrack. Possibly in a hoodie. Although that probably won't actually happen until I get another back roll (nothing, in the end, is more motivating).
Want more? Visit the Adidas Women Facebook page. (Thanks to Adidas France CM Brice Mazenod for the linky-loo.)
Ad via Le Publigeekaire.
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