We All Love a Cameo Ad.

Here's work that bounces by Sid Lee for Adidas' "All In" campaign. The famous faces and choice of music do a lot of the heavy lifting, but the production's focus on the strength, grace, sense of connectedness and power that animates the active female is what makes it electric.

I actually want to get out of my seat and go get streamlined to a soundtrack. Possibly in a hoodie. Although that probably won't actually happen until I get another back roll (nothing, in the end, is more motivating).

Want more? Visit the Adidas Women Facebook page. (Thanks to Adidas France CM Brice Mazenod for the linky-loo.)

Ad via Le Publigeekaire.

Adidas, All In

It's a sexy and energetic ad, a montage of dopamine-driven personal climaxes and all-eyes-on-me moments of glory, given a personal touch: the dramatic infusion of stars we know well.

Will it change your life? Nah, it's just a sports ad. But this is a fine example of how to do (or is it rock?) a sports ad, especially if you want to look exactly like Adidas and Nike. (To be fair to the tenacity of this marketing strategy, people are fickle about sneaker brands. They fall in and out of love in the space of a few months - the time it takes before new kicks are needed on the schoolyard. But Adidas and Nike have held their own for years, across generations, lifestyles and age groups.)

"All In" went live yesterday on the Adidas Facebook page. It's enjoyed nearly a thousand "Likes" already: modest praise for a brand this size. See screenshot: