Today Bertrand over at VOTW bombed me with a bunch of ads I haven't seen, kindly catching me up after a short vacation. This was my favourite. For Audi's "A Big Idea: Condensed" campaign, BBH London expresses the power of the A1's integrated Bose speakers using imagery that pops hard and a cinematic voiceover. Both brands were served nicely. They didn't even need the full 30 seconds; 11 did the job fine.
Pack it small but pack a punch. Masterful work in a genre where little changes and little art is left.
Can't wait to watch and hoard campaign variations; it's healthy candy for the eyes. One last pretty pretty for the road:
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