Here's some pretty work by director David Lobser for production company Blacklist and MTV World Design Studio Milan (CD: Roberto Bagatti). One commenter, pointing out the jarringly obvious, has already observed, "inverted hearts look like ballsacks." The butterfly stomach explosion doesn't help matters either.
But it's still pretty work. I am vaguely reminded of Frito Lay's 2009 campaign, "Made for Each Other," except this wee :20 piece is less substantial. (Substance was never the strong suit of MTV ads, though; their stuff leans more toward short, ambient and otherwise without core.)
Your call as to where the actual bubblegum is.