Like one of Kafka's machines, every time we slice someone, it slices us in the same place but not quite as deep and so quickly you hardly feel it. This may just be the nature of the journalism mechanism, but I worry most of us don't even know when we're bleeding.
See Ramon De Leon's full talk at Marketing 2.0 Paris. It is well worth the watch:
Ramon De Leon's Domino's Pizza store is a modern legend - not just in the social space but for the city of Chicago's actual inhabitants. Ordinary people come in just to say hi. They tweet when they drive by. They get excited about meeting THE #RamonWOW (@ramon_deleon) in person.
It's not hard to see why. He's enthusiastic about what he's doing, which catches like crazy. He's also a keen observer of people: how their habits are changing and what motivates them. And he acts quickly to profit from that knowledge: giving shout-outs to his Foursquare mayors, shining the limelight back at anybody who even momentarily casts it onto him. He's a human retroreflector, perpetually ricocheting warmth back at you.
Alongside social media strategist Len Kendall and user experience designer/content strategist Robert Gorell, episode 3 of AdVerve digs into social media gurus -- what they are, what their value is in the space, and whether their talents scale to companies.
Toward the end of the show we play a wee game: how would each of us reposition a given company? Featured brands: Home Depot, Netflix and Microsoft Windows.
