"Promise me we'll never end up like our parents."

I love this ad that begins and ends with the same fated line.

Audi + Bose: A Match Made in Minimalism

Today Bertrand over at VOTW bombed me with a bunch of ads I haven't seen, kindly catching me up after a short vacation. This was my favourite. For Audi's "A Big Idea: Condensed" campaign, BBH London expresses the power of the A1's integrated Bose speakers using imagery that pops hard and a cinematic voiceover. Both brands were served nicely. They didn't even need the full 30 seconds; 11 did the job fine.

Pack it small but pack a punch. Masterful work in a genre where little changes and little art is left.

Can't wait to watch and hoard campaign variations; it's healthy candy for the eyes. One last pretty pretty for the road: