Angela Natividad's Live & Uncensored!

22 June 2011

SapientNitro: Anatomy of a Culture Cult

Some moments after I sat down with SapientNitro’s Worldwide Chief Creative Director Gaston Legorburu and Creative Director John McHale, I got a hard sense of what our time together would be about.

“Our secret weapon is our culture,” Gaston said. And the culture is bred and nourished with conscious attention.

They reflected that they've never actually discussed this with the press before, and maybe because of that, they sat and outlined the entire blueprint.

Read the rest of this (EPIC!) nummy num-num on Yahoo! Scene, for which I'm doing Cannes Lions coverage this year.

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