I'm in Southern California for a conference. This afternoon in desperate pursuit of coffee I halted my sassy walk and choked on a cashew when I saw a large banner reflecting the day's break-out sessions.
I can't even quite remember what it said. All I recall is the word PROFFESSIONAL. All huge, all extra-extra, in all its pre-fab pop-up synthetic print glory.
Please spellcheck your creative before blowing up 20 copies and slathering them from end to end of a convention hall. Particularly if you're an education association that shall not be named because I am nice like that.
Ugh. No wonder high school students can't read.