A Little Help Here, Please?

One of my biggest pet peeves is bad spelling in the professional world. Words on an ad, in books, in official documents or on any other traditional media riding the wave of public view possess an element of sanctity that's totally obliterated when a typo is overlooked. I never forget it. It's like trauma.

I'm in Southern California for a conference. This afternoon in desperate pursuit of coffee I halted my sassy walk and choked on a cashew when I saw a large banner reflecting the day's break-out sessions.

I can't even quite remember what it said. All I recall is the word PROFFESSIONAL. All huge, all extra-extra, in all its pre-fab pop-up synthetic print glory.

Please spellcheck your creative before blowing up 20 copies and slathering them from end to end of a convention hall. Particularly if you're an education association that shall not be named because I am nice like that.

Ugh. No wonder high school students can't read.