Monoprix Wages War Against Junk Design

Ever wish your store-brand tomato purée had more oomph? France's Monoprix is answering the call with pop art-inspired packaging for its proprietary food items.

Before and after:



Dreamt to life by Design Havas City in response to Monoprix's refusal (inability?) to compete pricewise with stores like E. Leclerc, the packaging does away with generic food images and instead features contrasting colour bars buttressing words describing the contents, accompanied with a single pithy line.

For example, for a long horseshoe-shaped package of sausage, the label reads, "High-quality dry sausage: the sausage that does a demi-turn."

Humor me ››

Brooklyn Fare: Branding Stripped Bare

Brooklyn Fare from Mr. Mucca on Vimeo.

One typeface. Four colours. A wee bit o' wit, and a happy ending.

v.

Because Omnipotence Ain't Jack without an AK-47

And if you have a better argument, I'd damn well like to hear it.



Via College Humor by way of Damien Tromel.

Surface Elements

Tony Chung over at Geek What tagged me with one of those spill-five-secrets virals. It doesn't strike me that I have many secrets but in any case I'm going to try throwing some together. While I work on it though, I'm going to distract you with this:I just had to. Because yeah, I dig a good production wrapped up nice.