Monoprix Wages War Against Junk Design

Ever wish your store-brand tomato purée had more oomph? France's Monoprix is answering the call with pop art-inspired packaging for its proprietary food items.

Before and after:



Dreamt to life by Design Havas City in response to Monoprix's refusal (inability?) to compete pricewise with stores like E. Leclerc, the packaging does away with generic food images and instead features contrasting colour bars buttressing words describing the contents, accompanied with a single pithy line.

For example, for a long horseshoe-shaped package of sausage, the label reads, "High-quality dry sausage: the sausage that does a demi-turn."

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