"Hello": Agent Provocateur's '09 Social Media Foray

I was really impressed by "Hello" when it came out; it had a low-key attitude with a wit and intelligence that I found intuitively sexy. Finally: lingerie marketed to real-life grown-up women!* I read the blog, I followed the tweets. That persona - intuitive and truthful, fallibly human - is what convinced me to walk into an Agent Provocateur store for the first time.

(And I bought things! So many things!)

This video falls flat in comparison, though. The script is poor, that background music is lame, there are no statistics. I don't really understand why it exists, apart from that it half-heartedly revives memory of a promising campaign that was snuffed, inexplicably, shortly after launch.

Humor me ››