...and Down He Went.

This is Agent Provocateur's latest for the classic Margot line. Generally I love AP ads but this one is almost willfully sloppy. We'll ignore the fact that there's no HD; why is a girl with underwear that sexy and expensive otherwise so poorly dressed? Was it all to match her hopeless shoes, lovingly chosen for spontaneous moments of heroism?

By Pencil Agency, which also appears to need website ideas.

"Hello": Agent Provocateur's '09 Social Media Foray

I was really impressed by "Hello" when it came out; it had a low-key attitude with a wit and intelligence that I found intuitively sexy. Finally: lingerie marketed to real-life grown-up women!* I read the blog, I followed the tweets. That persona - intuitive and truthful, fallibly human - is what convinced me to walk into an Agent Provocateur store for the first time.

(And I bought things! So many things!)

This video falls flat in comparison, though. The script is poor, that background music is lame, there are no statistics. I don't really understand why it exists, apart from that it half-heartedly revives memory of a promising campaign that was snuffed, inexplicably, shortly after launch.

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