Angela Natividad's Live & Uncensored!

04 May 2012

A Roundabout Explanation of Our Addiction to Photo Shop

From maureenjohnsonbooks:
1. Most fashion/lifestyle magazines make A LOT of their money from ads.
Ever notice how those glossy mags are made up of lots of ads? (Ever notice how a bridal magazine is pretty much ALL ADS? There’s a story in itself.) There’s not really a lot of actual magazine content in there. Because the ads are of primary importance, the content must not be offensive to/wildly contradict the aims of the advertisers.
This, in and of itself, is not an evil thing. It’s just the simple fact of the matter. Glossy mags are often advertisement collections with thin wafers of story nestled between them.
2. The point of advertising is to make you buy something. Which means you must create a perceived need 
Hey, did you know how you HAVE to buy an engagement diamond? How that has always been the thing, since all of time? Oh, except, no it hasn’t. The whole “diamond engagement ring” thing was made up by DeBeers with the help of an advertising firm in the 1930s. They made up the phrase “A diamond is forever” in 1947. They wanted to sell diamonds, so they made up a need. You HAVE to have a diamond for your engagement! It’s the DONE THING!  
Advertisers make up all kinds of needs! You need a bigger/smaller television/computer/phone/car. You need this diet to be thinner. You need this pizza with actual cheeze deposits in the sides. YOU NEED IT. LACK OF IT MEANS FAILURE.
3. Ads create an (often/usually) fictitious worldspace in which whatever product being advertised is the answer to a problem or a deficit. Sometimes, a deficit you had NO IDEA YOU HAD. 
You’re just wrong! Didn’t you know your hair is wrong? You eyelashes are too short! Your white, glinting teeth cannot be seen from the moon. Your phone is a source of shame and embarrassment to your family. Frankly, everyone hates you and your sandwich. Loser.

This doesn't make me proud, but it was so much fun to read. I recommend sitting for the whole damn thing. And maybe take your engagement ring off so you don't have to look at it.

Another fun fact regarding diamonds and De Beers: diamonds are actually not worth that much; in terms of objective value they are roughly in the same neighbourhood as rhinestones. This is also De Beers magic: every time somebody finds a diamond mine someplace they set up a shop nearby, announce that the diamonds aren't up to snuff, and wait for the harmed would-be competitor to crawl to the doorstep on its knees, sniveling and begging for buyout.

This is probably the only thing I remember from college physics. That, and my teacher's theory about why time travel is impossible.

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