Angela Natividad's Live & Uncensored!

14 May 2012

Ad People: Just Funner at Parties.

This weird infographic by Heat and iThink has been circulating.* It pits the social media use and sentiment of ad and marketing people against those of "normal" people, but curiously also tosses in sections on who's more likely to:

  • Use illicit drugs (us by 26%, versus 3% of the general populace)
  • Throw up from drinking (us, 37% versus 9% of Norms)
  • Hook up with a coworker (us, 26% versus 8% Norms)

I'm not sure to what degree any of that contributes to us being disproportionately bigger fanboys (and girls!) of social media's merits, but perhaps it reassuringly suggests we're both more social online and offline. (Because if you're drugging up and alkie-vomiting by yourself in front of Twitter, then ... wow. Just wow.)


*By "circulating" I basically mean here and thusly in my AdVerveBlog Twitter feed. I know. I live inside an echo chamber.

No comments: