In "Vision" for Verizon FiOS, McCann NY captures a moment we've all experienced and can immediately recognise once we see the punchline. We'll give you a hint: it puts you in a trancelike state of wait, but instead of relaxing you it makes you want to kill small mammals.
Very clever, and the pacing doesn't rush the message in. Nails a problem we've learned to live with (the worst kind!) right on its head.