This ad by BETC Euro RSCG, an Air France piece called "L'Envol" ("The Flight"), is my favourite :30 thing in the world right now. It doesn't overexpress and leaves ideas about flying, trust, well-choreographed harmony and abandon simmering quietly under your skin.
Here's the making-of. The director's comments are great.
I've just returned from MIPCOM in Cannes; more on that later. But this was passed to me by my friend James and was exactly what I needed after a week of "transmedia" chatter and too many watered-down vodka tonics. You want home, you want to feel safe, and you want all of it from the very beginning of the return journey.
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