I'm in Southern California for a conference. This afternoon in desperate pursuit of coffee I halted my sassy walk and choked on a cashew when I saw a large banner reflecting the day's break-out sessions.
I can't even quite remember what it said. All I recall is the word PROFFESSIONAL. All huge, all extra-extra, in all its pre-fab pop-up synthetic print glory.
Please spellcheck your creative before blowing up 20 copies and slathering them from end to end of a convention hall. Particularly if you're an education association that shall not be named because I am nice like that.
Ugh. No wonder high school students can't read.
2 comments:
In your humble opinion, are things such as purposeful incorrect usage of grammar, spelling, syntax, and just common sense…in advertising, main stream media and branding acceptable at all?
I think it’s a very fuzzy line, and unfortunately the standard of such is sinking lower and lower. While I hope it was an honest mistake, (but given the word they were tying to convey…’ PROFFESSIONAL’ does sort of smack you in the face), I fear the future of just the English Language (the only one I’m fluent in) may not only allow for such idiocy, but actually nurture. “Google,” and really anything GW says, it’s sad when the president can’t proficiently speak the language…
If you have a moment, check out the movie Idiocracy 01/07. It’s funny and over the top, but sadly the narration does make sense…
There’s a difference between knowing the rules and breaking them for use in ads. But Angela hits on something that drives me over the edge–people too lazy to fix basic errors.
A lot has to do with what blog software someone uses; many times users have no way of correcting their mistakes in comments short of making a second post to clarify.
Worse though are the major news sites like excite, Yahoo!, etc., where reporters obviously cut and paste whole sections that repeat one paragraph earlier, words dropped from sentences and typos galore.
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