For ye futurists in training, WESC gives us Karmatech, a line of tennis shoes outfitted with RFID that users opt to activate once they get home.
The video illustrates the possibilities and setbacks: an RFID-outfitted "social shoe" can automatically update your socnets and flash personalised (if otherwise unimaginative) hello's to you from the brand while you're out in the world, struttin' your shit. (Mini Cooper did something similar using billboards and RFID-equipped keyfobs in 2007.)
Park your foot against the side of a participating bar to get a free drink on WESC, have a photo of you instantly sent to your Flickr, or even access VIP toilets.** o_O
