There are probably a lot of things that can be said about this ad for Lanvin's Spring/Summer 2010 campaign, but my head feels empty.
For now that's fine: fashion ads are under no obligation to mean anything while provoking. Plus, Copyranter and ChatteringGem have already mounted their theories: Undead as the new dead? Homage to Generation Gaga?
If you dig deeply enough behind an ad's labyrinth of logic, however, there's usually a charming if forgettable story that means nothing to people outside the industry. In this particular case, Lanvin wanted to shoot coupled-up photographers with epic professional backgrounds.
