To parasteal from Bono, Joseph Jaffe stole the :30 spot — and we’re takin’ it back.
It’s been almost five years since he pissed off people in Ad Land™ talking about Life After The :30 Spot; we look back to see what still holds up.
Supporting that theme is this idea of the social-media-as-snake-oil bias still prevalent in advertising circles. If you were among those that the Chief Interruptor (at crayon, in turn acquired by Power) disrupted, listen close: what's really in question is the advertising model in general. We also manage to get in a few shots at Facebook, Walmart and the Stupor Bowl mindset.
(Want more Jaffe Juice? Catch him on Twitter.)
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