Sosh, a new mobile brand owned by Orange, has released this gorgeous homage to dance, appropriately titled "Danse(s)", with help from photog/director James Bort.
The Bortstah on its roots:
I wanted to pay homage to dance, all forms of dance, like a piece of music played with multiple instruments. The idea was to reunite seven dancers and as many universes, countries, styles, ages and personalities.The casting call happened September 19 via a number of socnets, including Facebook, Twitter and Instagram. Amateur and professional dancers are included. Production happened in early October at Paris Beaux Arts.
This is one of many fresh inroads in premium social branding. (Consider. And also!)
