Angela Natividad's Live & Uncensored!

Showing posts with label bic. Show all posts
Showing posts with label bic. Show all posts

10 November 2009

Speaking of Rejuvenating the Glossy...




...there's more than one way to skin a cat, and they don't all have to be digital. BONUS -- in this case, an advertiser's responsible.

For client BIC Uruguay, agency TBWA works with print mag Freeway to create an edition entirely in ballpen. It's beautiful; you can almost smell the ink! But maybe that's the pop music workin' its magic on me.

The work reminded me a little of this Mexican Scribe ad, where a boy's entire world is remade in notebook paper.