To celebrate reaching 2 million fans on Facebook (who'd've guessed?), AT&T wrote love songs to a handful of them over the course of two days. 


Over on ATTthankyounotes.com, you could put in your name, location the reason why you're awesome and what kind of song you wanted. Then the folks at Creative CDZA got together to jam for you. Here's mine, above, with special thanks to Joe Sabia and to Mark Fiddes, the guy who came up with "the Dorothy Parker of Twitter". (*faceglow*)

The BeanCast 198: Specifically Targeted

Listen to the show.

Yesterday I joined The BeanCast for its 198th episode alongside some illustrious and fun folks: social media/digital director Chris Baccus of AT&T, vp marketing/social Jeremy Epstein of Sprinklr, and founder Joe Jaffe of Evol8tion. We covered a lot of ground, including:

• The value of earned media (versus paid)
• Advertising on The Olympics
• Mid-roll advertising's video virtues
• Geofencing: is this THE YEAR?
• Crowdsourcing with Starbucks

If you're familiar with the show, you'll know that at the end we also share the topics we'll be watching this week. I'm watching the technology coming out of AT&T's research department, which could make a lot of people happy but also pose a lot of problems for privacy to those being watched at a given point in time.

A prime example of this is the The Drive Safely iPad app, developed in tandem with AT&T and some Israeli developers (a lot of incredible tracking and identification tech is coming out of Israel right now). This pretty little beast enables parents to track their teens' driving in real-time -- great for parents, not so good for teens (although what do they know, their frontal lobes aren't even fully formed yet).

Take a listen! You'll dig it, I promise.