...with a slouchy handbag, you conviction-laden shopper, you.
The Constructivist style is one of my favourite marketing motifs. (I especially love what Stolichnaya has done with it.) It's bold, rooted in primary colours; it sought to be useful, the antithesis of gratuitous art.
But when you see the style, you know it instantly. It's as iconic as Cappiello's signature or Apple's product designs -- a fixture in our aesthetic history.