Angela Natividad's Live & Uncensored!

13 January 2009

Arm Yourself!

...with a slouchy handbag, you conviction-laden shopper, you.

The Constructivist style is one of my favourite marketing motifs. (I especially love what Stolichnaya has done with it.) It's bold, rooted in primary colours; it sought to be useful, the antithesis of gratuitous art.

But when you see the style, you know it instantly. It's as iconic as Cappiello's signature or Apple's product designs -- a fixture in our aesthetic history.

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