![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxsIHGuRcEmxkFPfIQSHwJti_04OmaV7iJFL4S8FwoZE0REuWwVbhL1lKmxSOi69H3bWs1BB5E2lwHB1XbAmQIMqcLONZTvgtU5JYu5TP1Wl_PIWkCs3X214U232Hu7bNSbWo8Xg/s320/saks-arm-yourself.jpg)
...with a slouchy handbag, you conviction-laden shopper, you.
The Constructivist style is one of my favourite marketing motifs. (I especially love what Stolichnaya has done with it.) It's bold, rooted in primary colours; it sought to be useful, the antithesis of gratuitous art.
But when you see the style, you know it instantly. It's as iconic as Cappiello's signature or Apple's product designs -- a fixture in our aesthetic history.
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