Angela Natividad's Live & Uncensored!

05 February 2013

#AdBowl Winners + Losers in 5 Short Paragraphs.

Find my above-mentioned Super Bowl recap here. (Sorry, I know it annoys you to click through one more time, but I really want Google's spiders to love AdVerveBlog as much as I do. So there.)

I feel guilty about posting it so late, especially because so many ad pundits -- who stayed up all night and published way earlier -- shared my same views but with a lot more detail. (Token mentionables: TheSkimm's roundup and basically everything Adfreak's doing.) But it's kind of a bitch to do the live #AdBowl from abroad: it's a 6-hour time difference and for obvious reasons I can't actually see the commercials on TV -- which was my favourite thing about doing this in the first place. My main shtick now is sitting around online and furiously hitting "refresh" as other people Tweet and liveblog the event from the comfort of their chicken wing-infested living rooms. So I sat this one out, watched The Hobbit with a giant plate of brownies, and revisited all the ads after the fact.

Last night I played with the idea of going Hardcore Purist and just skipping the whole damn thing. Actually, I'd been thinking about it for weeks. In the end, I couldn't. The Super Bowl is the one time in the year when rowdy, drunk family members are as into the ads as I am, and I miss that rare sense of community that wed us, like the pigskin itself.

When you're an expat you take what you can get from afar and sometimes you just have to sit stuff out. But that doesn't make me forget how much I love being in on this, and how badly I want the ads to be good.

Aaaand I'm not really sure what I'm trying to justify so I'm gonna go ahead and stop writing. Catch you guys later.

No comments: